In the promotion stage, your message should be clear and geared towards your target audiences. This includes raising awareness through different mediums to increase sales, as well as to create and foster brand loyalty.
Free demonstrations or special deals may be used to reach these ends. Operations and Production Systems with Multiple Objectives As briefly mentioned before, different stages of the product life cycle require different types of promotional activities and strategies.
Promotion lets people know that your product solves a specific need. It leads to higher per capita income, more savings and hence more investments cyclic flow of money. These changes or new introductions may be targeting a newly defined customer requirement or a niche category in the market.
At its lowest point, there was a strong perception of an outdated brand with obsolete manufacturing techniques. Each element is crucial in its own right and needs to be given due focus.
Sending free samples to a blogger then depends on their discretion and opinion and is not usually swayed by payment. And a happy customer is a return customer.